A LIFE AF­TER TRI­ALS

Trial Magazine - - CELEBRATIO­N -

VESTY: “Af­ter re­tir­ing from tri­als in 1983 I knew I wanted to do some­thing that gave me the same level of in­ter­est as I had in tri­als, al­though work­ing for some­one didn’t re­ally ap­peal to me. It was at this point that I de­cided to set up my own com­pany.

“Af­ter meet­ing Diane, my wife, in 1981 whilst com­pet­ing in the Bri­tish Tri­als Cham­pi­onship I de­cided to make Eng­land my home and build my em­pire here.

“Fin­land was the home of top cloth­ing brands at the time in Mo­tocross and En­duro, though I wanted to do some­thing bet­ter. I felt as a rider there were a num­ber of im­prove­ments that could have been made to the prod­ucts I used whilst com­pet­ing. It was with this in mind and want­ing to make the best off-road cloth­ing in the world I came upon the idea of cre­at­ing Apico”.

Apico was born from one man’s dream cou­pled with the per­fec­tion­ist ideals which came from Vesty’s own dis­ci­pline that made him one of the most suc­cess­ful tri­als rid­ers of all time. The Apico brand, de­vel­oped from many late-night dis­cus­sions try­ing to make a short and mem­o­rable name which had no ex­ist­ing trade­mark ties, was up against the Fin­nish cloth­ing brands of Yoko, Tackla and the orig­i­nal JT Cloth­ing.

VESTY: “No other com­pa­nies where op­er­at­ing as a mar­ket­ing com­pany, they were man­u­fac­tur­ers, and we were some­what ahead of our time. Fac­to­ries weren’t as keen on the idea as there wasn’t in­vest­ment in the bricks and mor­tar so Apico was the first li­censed cloth­ing to be made based around the qual­ity, de­sign and rid­ers that were wear­ing it; qual­ity was some­what an is­sue with some brands back then.”

Mo­tocross was pre­dom­i­nant in Apico’s plans al­though a cer­tain Steve Saun­ders and Tony Scar­lett were some of the first tri­als rid­ers to be wear­ing Apico Tri­als Cloth­ing. Vesty had de­vel­oped his range on com­fort­able, light­weight cloth­ing us­ing non-tra­di­tional fabrics and ma­te­ri­als, hav­ing noted dur­ing his own ca­reer that the some­what cum­ber­some na­ture of the old style cloth­ing could ham­per the abil­ity to per­form.

It was at this point that Ly­cra was first used in tri­als cloth­ing as a two-piece, some­thing that was a revo­lu­tion in the tri­als cloth­ing mar­ket, and is still used as one-piece suits by rid­ers to­day.

VESTY: “Lam­i­nate Ly­cra was avail­able through the fac­tory at this time for other cloth­ing prod­ucts. We added a foam pad­ding layer for the re­quire­ments of rid­ing and the off-road tri­als cloth­ing range was born. At this time Apico were the first to make light, fully elas­ti­cated gloves for the off-road mar­ket”.

One part of busi­ness Vesty learnt very quickly was the re­ac­tion of some of the big­ger man­u­fac­tur­ers, who copied the ideas Apico im­ple­mented into the mar­ket!

Apico Rider: 1985 SSDT Steve Saun­ders (Honda)

Apico Rider: 1986 Bri­tish Ex­perts Tony Scar­lett (Yamaha

Apico Rider: 1986 SSDT Martin Lamp­kin (Fan­tic)

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