The brand name Hebo grew from the Remoto brand, which was a company that was built by the two men who created the Gas Gas Company, Narcis Casas and Joseph Pibernat. That was around twenty-five years ago and from the very start the Hebo brand grew very quickly, due to the fact that the owners knew exactly what was required by riders with regard to materials and design. The association with the rapidly emerging Gas Gas Motos brand was also an influence. Wind the clock forward and for 2015 we have a ‘New’ Hebo brand.
Hebo continued to grow and became a strong brand name, but around ten years ago it could not escape the start of the global economic recession that was affecting many kinds of markets, not only motorcycles and its accessories. Due to this situation the company was sold to a new investor in 2007, an entrepreneur who made some good decisions and some others not that good, as the company decided to dip their feet in the water and test the lucrative road-bike market. The problem though was that here there were already huge companies with big economies such as Dainese, Alpinestars and others. It was not a niche where they could become a leading company like the off-road market and it was an area that needed a great deal of expenditure as a result. This affected Hebo’s core business: trials and enduro. As a result the company lost its market share, opening the door to other off-road companies. This situation could not last forever and around six or eight months ago a businessman from Barcelona called Ricardo Novel decided to buy Hebo and try to bring it back to the place the brand deserves to be.
Ricardo Novel is quite a private man but he is the same person who decided to create TRS Motorcycles one year ago together with Jordi Tarres, Josep Borrell and Marc Aranyo. He owns seven companies in Spain, employing a few hundred employees, whose core business is linked to the automotive industry in the four-wheel sector and includes industrial processes, consulting, logistics, parts systems, IT, etc. He trusted Tarres and Aranyo with the TRS project and to further enforce his two-wheeled strategy he purchased Hebo.
His idea is to add to his portfolio of companies linked to cars, and two more companies at this time linked to motorcycles strengthens his long term project of building a solid and strong group in Spain. He is not an opportunist businessman like others who tried before; his background comes from many years ago as his family were already solid business people. The idea is to run Hebo completely separate from the other companies, including TRS.
The main offices will be kept in Gerona and with the support of a solid infrastructure will return to the values which made the brand Hebo so strong in the past.
Today the company is proud to present a new 2015 catalogue including new and fresh products. New projects concerning the helmet and boot are moving along through the development progress and it’s quite possible you will see them introduced during the year.
Toni Bou (Repsol Honda-ESP)