When we sent one of our test riders, Phil Disney, with Steve Saunders to Spain in January 2016 to have an exclusive ride on the new TRS trials machine, it was the start of a new adventure in trials. The brainchild of seven-time World Trials Champion Jordi Tarres, the new machines immediately impressed all who rode them. With Adam Raga holding the handlebars he has continued to be at the cutting edge of the sport, and the success that has come with it has resulted in global sales. With a calm family approach to the marketing, the machines have become very popular in a very short time. As we entered 2018, we caught up with Steve Saunders to find out what’s new at TRS.
Congratulations, your hard work has been rewarded.
Thank you, yes it’s been quite an adventure in a very short space of time. The rewards are most welcome, and I have embraced the opportunity with TRS to help and establish the brand in the UK. In truth, the manufacturers know that the UK is still one of the most important, if not ‘the’ most important market in the world. I have had excellent support from the factory and along with Jordi Tarres for the machine, Marc Aranyo with the marketing and Adam Raga with the results they have turned TRS into a global success. The selection of the various importers has also been vital to giving the customers confidence in the new product. As with anything new, it was always going to be a gamble but as soon as I had the initial meeting to discuss the project in late 2015 I wanted to be part of their adventure.
How important was it to have a top rider like Adam Raga on board?