Trial Magazine - - WHAT’S NEW AT… -

In my opin­ion, you have to have a great shop win­dow and what bet­ter way than at the very cut­ting edge of the sport, the World Cham­pi­onship. Adam has proved just how good the TRS is and re­mains the only rider in re­cent times who has pushed and on the odd oc­ca­sion beaten, Toni Bou. As a brand am­bas­sador, you can get no one bet­ter than Adam. He is good with the pub­lic and a role model for any young rider, so pro­fes­sional in all he does. I de­cided at the start of the project to es­tab­lish the brand another way too, and that was with Ross Danby. Ross has been ex­cel­lent in all ar­eas. He has com­peted where we as a com­pany want to be sell­ing mo­tor­cy­cles. The Bri­tish Cham­pi­onship is another shop win­dow, but I am a big be­liever in grass roots with tri­als. Ross has not just rid­den in the cham­pi­onship events but good cen­tre ones as well. It’s so im­por­tant to have riders sat in queues wait­ing to at­tempt haz­ards talk­ing to their friends and spread­ing the word.


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