DEALER VISIT

Marsh MX

In my life of off-road motorcycles, I have seen many things that have given me the ‘Wow’ factor. When I walked into the Welshbased motorcycle dealership at Marsh MX, it was one of those ‘wow’ moments.

When two brothers, Gareth and Anthony Marsh, acquired the former Bob Wilding Motorcycles shop in Merthyr Tydfil in April 2010, they took a well-established business which had been trading for over 30 years and formed a new company, Marsh MX Ltd.

A new off-road name

In taking over this business they inherited the Yamaha ATV (Utility) dealership, and the rest of their business was made up of used off-road Motocross/Enduro and Quad Bikes. Within a few months of trading, they then became a TGB Main Dealer, offering a full range of road-legal quad bikes to their customers, which became a very busy part of their business. With a new off-road name the business was growing and, in 2012, they became a Honda off-road dealership offering the new 2013 range. It was a significant step in the business. They planned to offer such a wide range of motorcycles, from kids to adults.

Moving forward at a rapid rate of growth, Kawasaki, Yamaha Off-Road Motocross/Enduro and Yamaha Sports ATV dealerships were added. This took the business up another level. The company became primarily about selling new machines, with a great range of used ones also available. With this in mind, they wanted to grow the business into a ‘one-stop-shop’ and became a Gas Gas Enduro dealership offering a great Enduro machine alongside a vast range of Motocross ones.

Expansion

In 2014, the business was growing at high speed and the building they were trading from now becoming full to its maximum capacity, and so the decision was made to look for new premises.