Fishing doesn't lack for technical lingo when it comes to selling its goods; but what do some of those terms in the tackle brochures actually mean...?
For a sport that’s essentially a stick with a line attached, the march of technology has blessed (cursed?) angling with some high-falutin’ terminology, much of which goes on display when there are goods to be sold. We might nod our heads knowingly when some of the following technical terms crops up, but – hand on heart – do we always understand what they’re saying? And is any of it more about ‘romancing the brand’ than explaining the merchandise?