Hardy has been hand-craft­ing rods and reels in Al­nwick for over 120 years, a record that no other tackle man­u­fac­turer can ever hope to match

Trout & Salmon (UK) - - TACKLE -

TRA­DI­TION is baked into Hardy’s DNA but it can only ex­ist in part­ner­ship with the con­stant quest to re­fine its de­signs. More than any­thing else, it is in­no­va­tion that lies at the heart of the ethos that drives Hardy en­gi­neers in a con­stant search to im­prove tackle – with­out the unique chem­istry that binds them and Hardy’s time-served crafts­men to­gether, reels like the mod­ern Per­fect or Cascapedia could never have been devel­oped.

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