Finding new angles
LAGONDA has been REINVENTED BEFORE
1976 aston martin lagonda
It looked like a concept, but the William Towns-designed saloon that stunned London motor show crowds in 1976 was a real car and you could buy one (if your pockets were deep enough). Middle Eastern buyers loved it and, remarkably, it stayed in production until 1990.
1993 lagonda Vignale
After the demise of the ‘wedge’, AML owner Ford moved to relaunch Lagonda with this baroque leviathan, styled by Moray Callum. by a wonderful coincidence, brother Ian was working on the Db7 at the same time, and bosses decided the Aston was the better prospect.
2009 lagonda concept luv
That’s LUV for luxury utility vehicle. Timed to coincide with the 100th birthday of the Lagonda marque, and aimed at emerging markets in China and russia, the Marek reichman-penned luxury 4x4 was not well-received, though it is now perceived as being ahead of its time.
2015 lagonda taraf
successfully evoking the 1976 Towns Lagonda, this time reichman hit the bullseye with the rapide-based limited-edition Taraf, initially launched in the Middle East but later offered in other territories, too. sumptuously trimmed, with a 540bhp V12, Lagonda was finally back.