LG SIG­NA­TURE pares back to put smart home tech in the pic­ture

Wallpaper - - Architecture Icon - Pho­tog­ra­phy: Carl Kleiner Set de­sign: Rachel Thomas

The fu­ture hasn’t quite de­liv­ered on its whoosh­ing, sci-fi prom­ise of fly­ing cars, cities in the sky and nu­tri­tious meals in pill form. But a widescreen TV with res­o­lu­tion wor­thy of a panoramic pic­ture win­dow and a screen as slen­der as wall­pa­per? That fu­ture is right here, right now.

In­tel­li­gently de­signed to re­move all dis­trac­tions from view­ing and lis­ten­ing plea­sure, the LG SIG­NA­TURE OLED TV W is the essence of 21st-cen­tury tele­vi­sion. Ex­tra­ne­ous de­tails give way to sim­ple min­i­mal­ism. With a lis­som, Ac­tive HDR ‘per­fect black’ screen less than 4mm thick, Dolby At­mos-equipped speak­ers, AI Thinq op­er­at­ing sys­tem, Al­pha 9 In­tel­li­gent Pro­ces­sor, and con­nec­tions neatly housed in a free­stand­ing hub – this is cin­e­matic TV dis­tilled to per­fec­tion.

The same aes­thetic – the do­mes­tic ap­pli­ance ren­dered as beau­ti­ful, func­tional art – is rep­re­sented across the LG SIG­NA­TURE prod­uct range. Take the In­staview Door-in-door re­frig­er­a­tor. With its stain­less steel con­struc­tion and mir­rored-glass panel that il­lu­mi­nates to of­fer a view in­side with two quick knocks, it trans­forms food preser­va­tion into an or­gan­i­sa­tional plea­sure. The TWINWASH wash­ing ma­chine with Cen­tum Sys­tem has the pro­por­tions of a bru­tal­ist sculp­ture and the in­ge­nu­ity to wash two sep­a­rate loads si­mul­ta­ne­ously. The LG SIG­NA­TURE Air Pu­ri­fier is an am­bi­ent re­vi­taliser that looks like a pre­mium hi-fi but cleans air with a pro­fi­ciency that will rev­o­lu­tionise your home en­vi­ron­ment.

‘Our goal was to de­sign the ul­ti­mate in el­e­gant sim­plic­ity,’ says Torsten Valeur, mas­ter de­signer for LG SIG­NA­TURE Home Ap­pli­ance. ‘Ev­ery de­tail has been care­fully cho­sen. We wanted to push bound­aries, giv­ing in­di­vid­u­als a de­sign-driven ex­pe­ri­ence. A more ex­cep­tional life.’

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