COUNTER REVO­LU­TION

‘Stage’ fast food con­cept, by Ole Scheeren, for Dean & Deluca

Wallpaper - - News - PHO­TOG­RA­PHY: NAHO KUBOTA WRITER: PEI-RU KEH buro-os.com; de­an­deluca.com

When Ger­man ar­chi­tect Ole Scheeren first pre­sented the fruits of his col­lab­o­ra­tion with gourmet gro­cer Dean & Deluca at De­sign Mi­ami in 2016, the trend for healthy fast food was just tak­ing hold. ‘Stage’ is made up of a sculpted to­pog­ra­phy that cra­dles dishes to form a multi-lay­ered cor­nu­copia of fresh pro­duce and in­gre­di­ents. This self-con­tained piece not only cel­e­brates the artistry of food, but also its abil­ity to draw peo­ple to­gether. An­i­mated in its com­po­si­tion, yet as ele­gant as a clas­si­cal still-life paint­ing, ‘Stage’ dy­nam­i­cally re-ori­en­tates what fast food can be.

‘Food is a fun­da­men­tally so­cial thing,’ says Scheeren. ‘In my ar­chi­tec­ture, I’m gen­er­ally in­ter­ested in how space can sup­port and in­spire com­mu­nal be­hav­iour. The idea of “Stage” was to cel­e­brate food and cre­ate a stage for food that will be served but, at the same time, cre­ate a stage for the peo­ple who both make and con­sume the food. It’s for peo­ple to come to­gether, a so­cial cat­a­lyst. It’s a free­stand­ing ob­ject that peo­ple can con­gre­gate around; they can meet up and watch the prepa­ra­tion of the food it­self.’

In early Fe­bru­ary, Dean & Deluca brings Scheeren’s con­cept to life with the open­ing of its new out­let in Man­hat­tan’s Meat­pack­ing Dis­trict. Build­ing on the brand’s iconic deli coun­ters, ‘Stage’ will act as a self-con­tained en­tity that vis­i­tors can pe­ruse and cir­cum­nav­i­gate. Along­side the usual cof­fee and pas­try of­fer­ing, it will also serve fresh, made-to-or­der dishes. Milled from a solid block of white Co­rian that metic­u­lously con­ceals cus­tom-de­signed heat­ing and cool­ing units, and wrapped in re­flec­tive stain­less steel, ‘Stage’ cuts a mem­o­rable fig­ure. And brings fresh life to a forty-some­thing deli rev­o­lu­tion­ary.

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