Preen revolution
Nuori’s foray into grooming accessories is a coup de mâitre
Danish skincare brand Nuori’s first line of grooming accessories expresses the most quintessential aspects of Scandinavian design – simplicity, efficiency and elegance. Developed in collaboration with creative studio NR2154, the range of vegan leather cosmetic cases and biodegradable cellulose combs are designed to look simultaneously modern and timeless, and come in four muted shades (Neutral, Rose, Ocean and Black). Established in 2015 by Jasmi Bonnén, Nuori was a pioneer of ‘fresh beauty’, with its small-batch formulas that last for a matter of weeks as opposed to the chemical-packed beauty products made to line shelves for months or even years. Now the brand is applying that same ‘fresh’ perspective to its beauty tools, thanks in part to the insight of Jasmi’s husband Peter Bonnén, co-founder of Danish design brand Muuto. ‘One of the values I’ve taken with me from working in design for a long time is the importance of creating something that looks modern today and also ten years from now,’ says Peter. ‘That plays a role in the object’s sustainability. If it’s designed well, you’ll want to keep it forever.’ nuori.com; nr2154.com