18.Tameem Antoniades

‘There is no medium that allows you to become another person and see through their eyes like video games,’ states Tameem Antoniades. Co-founder of Ninja Theory, a British game development studio acclaimed for Hellblade: Senua’s Sacrifice (the follow-up Senua’s Saga: Hellblade II, right, is in the making), he pushes the boundaries of technology while providing riveting experiences. He is working with Paul Fletcher, professor of health neuroscience at the University of Cambridge, to understand how the brain creates an image of the world; The Insight Project, their ongoing focus, explores how we can use games to help deal with mental health issues. ‘The goal is to use digital technology to allow people to experience what it is like to have a serious mental condition,’ says Antoniades. Architecture, cinematography, science, music, costume design, screenwriting, gaming and tech all meet in his immersive and human-centred work. ninjatheory.com