Jaguar breaks sales record in US

Warwickshire Telegraph - - NEWS - By ENDA MULLEN

JAGUAR Land Rover has cel­e­brated a record-break­ing dou­ble in the US, with monthly and an­nual sales ris­ing.

In De­cem­ber the Coven­try car maker sold 14,079 ve­hi­cles rep­re­sent­ing a 24 per cent in­crease over the same month in 2017 and mak­ing it the best ever De­cem­ber state­side.

The De­cem­ber sales fig­ures rounded-off a good year for Jaguar Land Rover in the US.

For the cal­en­dar year the car maker sold 122,626 ve­hi­cles - up seven per cent com­pared to the pre­vi­ous record of 114,333 units in 2017, es­tab­lish­ing a new all-time US sales record.

The news comes as a wel­come boost for Jaguar Land Rover as it copes with a num­ber of chal­lenges, in­clud­ing un­cer­tainty over Brexit, de­clin­ing de­mand for diesel ve­hi­cles and slow­ing sales in China.

Par­ent com­pany Tata is plan­ning a £2.5 bil­lion cost­sav­ing pro­gramme as part of an am­bi­tious turn­around plan.

The charge is be­ing very much led by Land Rover in the US, with 10,617 of the 14,000-plus cars sold in De­cem­ber be­ing Land Rovers.

In De­cem­ber 2018 33 per cent more Land Rovers were sold than in De­cem­ber 2017.

Over the cal­en­dar year 92,143 of the 122,626 ve­hi­cles sold in the US were Land Rovers rep­re­sent­ing a 23 per cent rise over 2017.

Al­most half of those were pre­mium ve­hi­cles like the Range Rover Sport (24,282 units) and Range Rover (19,030 units).

The Range Rover Sport was Land Rover’s biggest seller in the US in 2018.

As far as the Jaguar brand goes, 3,462 cars were sold in De­cem­ber, a slight in­crease from 3,414 units in De­cem­ber 2017.

Jaguar con­tin­ued to make in­roads in the SUV mar­ket in the US, thanks to the ex­pan­sion of the ‘Pace’ fam­ily - with both the E-Pace and I-Pace join­ing the range.

Sales of Jaguar SUV mod­els in 2018 to­talled 19,624 units, a rise of 3.6 per cent from 2018.

Look­ing for­ward the car maker will have high hopes for its all-new Evoque model, which was re­cently un­veiled.

Jaguar Land Rover is also plan­ning to re­turn to the US mar­ket with the all-new De­fender, which will be un­veiled to­wards the end of 2019 and launched in 2020.

Joe Eber­hardt, pres­i­dent and CEO, Jaguar Land Rover North Amer­ica, said: “We are pleased to fin­ish an­other year with record-set­ting sales for Jaguar Land Rover in the US.

“Land Rover con­tin­ues to prove its reign in the lux­ury SUV mar­ket by achiev­ing its fourth con­sec­u­tive record­set­ting sales year on the heels of an­nounc­ing the highly an­tic­i­pated re­turn of the iconic De­fender. This suc­cess is truly a tes­ta­ment to the strength of our prod­uct lineup and the ded­i­ca­tion of our re­tailer net­work.”

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