Dig­i­tal trends 2018

Web De­signer takes a closer look at Adobe’s Dig­i­tal Trends re­port and Stack­over­flow’s De­vel­oper sur­vey re­sults

Web Designer - - Contents -

Are you ready for CX? Are you in­te­grat­ing AI? Find out what’s hap­pen­ing in dig­i­tal

Adobe, you may have heard of it, has been fu­elling the worlds’ creatives for as long as dig­i­tal and the web has been a thing. Read any of our Pro­file in­ter­views (page 34) and the stal­warts from Abode are still very much the num­ber one choice for the many. So when Adobe has some­thing to say it is of­ten worth a listen.

Trends are very much part of the in­dus­try and can help give an in­sight into what’s com­ing very soon, in the fu­ture or what’s here now, what you need to be tak­ing note of. Here we are go­ing to take a look at Adobe’s lat­est dig­i­tal trends re­port and see what we can glean about to­day and to­mor­row. This will only be a snap­shot of what the re­port has to of­fer. You can read the com­plete re­port at adobe.ly/2f9iqi0.

So what are some of the key in­sights that the re­port re­veals? Com­pa­nies who are con­tin­u­ing to fo­cus on the customer ex­pe­ri­ence (CX), as well as the con­tent re­quired to fa­cil­i­tate this, are out­per­form­ing their peers. Ac­cord­ing to the re­port, we are en­ter­ing a “de­sign and cre­ativ­ity re­nais­sance”, with top-per­form­ing com­pa­nies recog­nis­ing the im­por­tance of th­ese ca­pa­bil­i­ties to com­ple­ment data and tech­nol­ogy ex­cel­lence. Else­where the re­port states: “Dig­i­tal skills are vi­tal for a range of mar­ket­ing tools and plat­forms. Al­most three-quar­ters (73 per cent) of re­spon­dents agree that their com­pa­nies are ‘com­bin­ing dig­i­tal mar­ket­ing skills with tech­nol­ogy’”. Com­pa­nies do­ing this are nearly twice as likely to have sur­passed their 2017 busi­ness goals by a sig­nif­i­cant mar­gin (20 per cent vs. 11 per cent).

On the flip­side is Stack Over­flow’s De­vel­oper Sur­vey Re­sults for 2018. So what does the lat­est sur­vey re­veal? Again this is only a snap­shot of a very com­pre­hen­sive re­port. You can view the en­tire re­port at bit. ly/2p9sjwb. So what’s get­ting de­vel­op­ers ex­cited/wor­ried in 2018? AI is big news. De­vel­op­ers are “op­ti­mistic about the pos­si­bil­i­ties that ar­ti­fi­cial in­tel­li­gence of­fers, but are not in agree­ment about what the dan­gers of AI are”. Heard of Devops? Well it and “ma­chine learn­ing are im­por­tant trends

De­vel­op­ers are op­ti­mistic about the pos­si­bil­i­ties of AI

in the soft­ware in­dus­try to­day. Lan­guages and frame­works as­so­ci­ated with th­ese kinds of works are on the rise”.

An area that caught our eye was the dif­fer­ent pri­or­i­ties fe­male and male de­vel­op­ers had when as­sess­ing a prospec­tive job. Women were look­ing for com­pany cul­ture and op­por­tu­ni­ties for pro­fes­sional de­vel­op­ment, while men say their high­est pri­or­i­ties are com­pen­sa­tion and work­ing with spe­cific tech­nolo­gies.

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