Digital trends 2018
Web Designer takes a closer look at Adobe’s Digital Trends report and Stackoverflow’s Developer survey results
Are you ready for CX? Are you integrating AI? Find out what’s happening in digital
Adobe, you may have heard of it, has been fuelling the worlds’ creatives for as long as digital and the web has been a thing. Read any of our Profile interviews (page 34) and the stalwarts from Abode are still very much the number one choice for the many. So when Adobe has something to say it is often worth a listen.
Trends are very much part of the industry and can help give an insight into what’s coming very soon, in the future or what’s here now, what you need to be taking note of. Here we are going to take a look at Adobe’s latest digital trends report and see what we can glean about today and tomorrow. This will only be a snapshot of what the report has to offer. You can read the complete report at adobe.ly/2f9iqi0.
So what are some of the key insights that the report reveals? Companies who are continuing to focus on the customer experience (CX), as well as the content required to facilitate this, are outperforming their peers. According to the report, we are entering a “design and creativity renaissance”, with top-performing companies recognising the importance of these capabilities to complement data and technology excellence. Elsewhere the report states: “Digital skills are vital for a range of marketing tools and platforms. Almost three-quarters (73 per cent) of respondents agree that their companies are ‘combining digital marketing skills with technology’”. Companies doing this are nearly twice as likely to have surpassed their 2017 business goals by a significant margin (20 per cent vs. 11 per cent).
On the flipside is Stack Overflow’s Developer Survey Results for 2018. So what does the latest survey reveal? Again this is only a snapshot of a very comprehensive report. You can view the entire report at bit. ly/2p9sjwb. So what’s getting developers excited/worried in 2018? AI is big news. Developers are “optimistic about the possibilities that artificial intelligence offers, but are not in agreement about what the dangers of AI are”. Heard of Devops? Well it and “machine learning are important trends
Developers are optimistic about the possibilities of AI
in the software industry today. Languages and frameworks associated with these kinds of works are on the rise”.
An area that caught our eye was the different priorities female and male developers had when assessing a prospective job. Women were looking for company culture and opportunities for professional development, while men say their highest priorities are compensation and working with specific technologies.