SEO To­day

AN ES­SEN­TIAL COLLECTION OF THE LAT­EST TIPS, TECH­NIQUES AND TOOLS TO SEND you ON THE PATH TO SEARCH SUC­CESS IN 2018

Web Designer - - Contents -

Es­sen­tial tips and tools to send you on the path to search suc­cess in 2018

With the ever-chang­ing na­ture of the Google al­go­rithm and the need to keep up to date and in­formed with the lat­est SEO tech­niques, the fol­low­ing tips, tech­niques and tools will help you have a bet­ter un­der­stand­ing of what the search en­gines are look­ing for in 2018, and how you can ul­ti­mately im­prove your rank­ings.

This es­sen­tial collection will align your fo­cus on what ac­tions are needed to achieve those gains, ef­fec­tively fu­ture proof­ing your web­site with­out be­ing pe­nalised.

High­lights in­clude how to op­ti­mise for both your au­di­ence and the search en­gine crawlers; get­ting to grips with tech­ni­cal SEO; web­site speed; mo­bile op­ti­mi­sa­tion; and mak­ing it eas­ier for the search en­gine crawlers to un­der­stand who you are and what you do.

We’ll look at the power of on-page SEO, plus the use of pri­mary and sec­ondary key­words and how util­is­ing them with con­tent rel­e­vancy can help you grow your au­di­ence. Truly un­der­stand­ing who your key au­di­ence is should be at the fore­front of your de­ci­sion mak­ing. We’ll help dig that bit deeper for you.

Other op­por­tu­ni­ties in­clude schema data, fea­tured snip­pets, voice search, visual con­tent, so­cial sig­nals and links. All play a part in in­creas­ing your search suc­cess. Read on and stay one step ahead.

“SEO is evolv­ing quickly and be­com­ing even more com­pet­i­tive. With a his­tory of changes, al­go­rithm up­dates, new tech­nolo­gies and per­son­al­i­sa­tion, you need to adapt quickly to stay ahead.” Paul Bet­teridge

Head of Dig­i­tal Mar­ket­ing at Hamp­shire SEO www.hamp­shire­seo.co.uk

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