HON­EST AP­PROACH

Web Designer - - A sense Of Identiity -

So much of re­peat busi­ness for dig­i­tal work ex­ists around a part­ner­ship forged over mul­ti­ple projects. Client and agency re­la­tion­ships must start some­where, but of­ten once they have been es­tab­lished the two par­ties of­ten stick to­gether. This pref­er­ence was very much in ev­i­dence here. “We worked in the past with this client so ev­ery­thing was very straight­for­ward. Our avail­abil­ity was very lim­ited at the time so we were hon­est with them about it. Be­cause they liked our pre­vi­ous project so much and be­cause of the fact that they didn’t need the new web­site im­me­di­ately, they didn’t mind wait­ing a few months un­til we were able to pick up their project.”

This en­thu­si­asm and knowl­edge around a fa­mil­iar com­mis­sion adds con­sid­er­able prac­ti­cal ben­e­fits when project time is short. There’s a resid­ual con­fi­dence and trust that of­ten ren­ders too much guid­ance un­nec­es­sary, while know­ing that nei­ther side will take of­fence when some hon­est feed­back might be called for! “One of the rea­sons why we had so few meet­ings for this project was that we have mu­tual con­fi­dence and they know they can tell us di­rectly what’s on their mind on ev­ery mo­ment, so if for some rea­son they didn’t like some­thing or thought some­thing wasn’t aligned with their com­pany goals they could tell us im­me­di­ately so our work was fo­cused on the right di­rec­tion.”

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