Duroc is a subsidiary of Delassus Group, specialising in tomatoes produced in Morocco. It is the tomato market leader in England. Bonhomme helps Duroc in the creation of digital content, as well as the creation of its digital support for its customers and partners.
Our approach was to ensure that all of the digital assets we created were modular in that they could be used in isolation and also together. Over all we created fifteen scenes that can be used together to tell a story.
The website was the best place to use those assets. We believe that there are two kinds of people on a website: Firstly, the ones that are looking for information. Secondly, the other group are much more connected to emotion, instinct, and they love entertainment. This is the reason why the site relies on a mosaic that gives an impression of infinity. People can play with this grid and discover the content that appeals to them. For those who’re looking for answers, a traditional navigation enables them to go straight to the information they are looking for.
Making a project for a huge sport company that delivers amazing photography or videos is not that challenging. But being able to keep visitors interest in a website, talking about small tomatoes with such a poor identity is a real challenge. Everyone at Bonhomme had a real enthusiasm for this project, in spite of the fact that it wasn’t the most appealing brand we had to work with. We are really proud to be identifed by brands that share our vision, and that offer us the chance to help them.
BOTTOM left Clearly it’s the striking colour palette that Bonhomme chose for this site that makes each of the assets highly engaging BOTTOM Filming tomatoes is not a typical day at the office for Bonhomme, but one that it relished as part of the...
TOP and left Using interconnected static and motion graphics gives this site the dynamism Bonhomme had conceived for Duroc