Duroc

duroc.ma/en

Web Designer - - Desing buddies -

Duroc is a sub­sidiary of De­las­sus Group, spe­cial­is­ing in to­ma­toes pro­duced in Morocco. It is the tomato mar­ket leader in Eng­land. Bon­homme helps Duroc in the cre­ation of dig­i­tal con­tent, as well as the cre­ation of its dig­i­tal sup­port for its cus­tomers and part­ners.

Our ap­proach was to en­sure that all of the dig­i­tal as­sets we cre­ated were mod­u­lar in that they could be used in iso­la­tion and also to­gether. Over all we cre­ated fif­teen scenes that can be used to­gether to tell a story.

The web­site was the best place to use those as­sets. We be­lieve that there are two kinds of peo­ple on a web­site: Firstly, the ones that are look­ing for in­for­ma­tion. Se­condly, the other group are much more con­nected to emo­tion, in­stinct, and they love en­ter­tain­ment. This is the rea­son why the site re­lies on a mosaic that gives an im­pres­sion of in­fin­ity. Peo­ple can play with this grid and dis­cover the con­tent that ap­peals to them. For those who’re look­ing for an­swers, a tra­di­tional nav­i­ga­tion en­ables them to go straight to the in­for­ma­tion they are look­ing for.

Mak­ing a project for a huge sport com­pany that de­liv­ers amaz­ing pho­tog­ra­phy or videos is not that chal­leng­ing. But be­ing able to keep vis­i­tors in­ter­est in a web­site, talk­ing about small to­ma­toes with such a poor iden­tity is a real chal­lenge. Ev­ery­one at Bon­homme had a real en­thu­si­asm for this project, in spite of the fact that it wasn’t the most ap­peal­ing brand we had to work with. We are re­ally proud to be iden­ti­fed by brands that share our vi­sion, and that of­fer us the chance to help them.

BOT­TOM left Clearly it’s the strik­ing colour pal­ette that Bon­homme chose for this site that makes each of the as­sets highly en­gag­ing BOT­TOM Film­ing to­ma­toes is not a typ­i­cal day at the of­fice for Bon­homme, but one that it rel­ished as part of the...

TOP and left Us­ing in­ter­con­nected static and mo­tion graphics gives this site the dy­namism Bon­homme had con­ceived for Duroc

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