Fes­ti­val De Cannes

fes­ti­val-cannes.com/fr

Web Designer - - Desing buddies -

On the eve of its 70th an­niver­sary, the Fes­ti­val de Cannes wanted to over­haul its dig­i­tal ecosys­tem. We helped them to cre­ate a dig­i­tal iden­tity that was us­able on all the fes­ti­val’s in­ter­faces in­clud­ing its cor­po­rate web­site, site events, WEBTV, and a mo­bile ap­pli­ca­tion. We pro­duced a work­ing de­sign, UX and UI to make those in­ter­faces as ac­ces­si­ble as pos­si­ble.

One of the chal­lenges was to de­liver spe­cific UX and UI for each ded­i­cated chan­nel and its spe­cific users. An im­por­tant com­po­nent of this was the work we did on the user ex­pe­ri­ence. We needed to en­sure that peo­ple – de­pend­ing of their needs – could eas­ily find what they were look­ing for. Jour­nal­ists, fes­ti­val-go­ers and film-mak­ers use the web­site for dif­fer­ent rea­sons. Each of them were stud­ied to de­sign a poly­mor­phic in­ter­face that sup­ported ev­ery­one.

The sec­ond thing that had a real im­por­tance in our col­lab­o­ra­tion is that the Fes­ti­val isn’t just the events it­self. It was vi­tal that the site sup­ported the event as it hap­pened, but also that the site and its as­sets, had a legacy through­out the year. We adapted its UX to en­sure the site could be nav­i­gated no mat­ter the time of year, who was vis­it­ing it, or us­ing which­ever de­vice.

We planned a mul­ti­tude of work­shops to struc­ture the web­site ar­chi­tec­ture and its con­tent. At Bon­homme, we don’t have clients; we try to be part of the brand’s team to col­lab­o­rate closer with them.

TOP The de­sign for the Fes­ti­val de Cannes had to en­sure it was en­gag­ing on sev­eral plat­forms and have a last­ing legacy af­ter the event took place

Right De­vel­op­ing a con­tent strat­egy to show­case the rich con­tent avail­able on mo­bile de­vices il­lus­trates Bon­homme’s de­sign prow­ess

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