Festival De Cannes
On the eve of its 70th anniversary, the Festival de Cannes wanted to overhaul its digital ecosystem. We helped them to create a digital identity that was usable on all the festival’s interfaces including its corporate website, site events, WEBTV, and a mobile application. We produced a working design, UX and UI to make those interfaces as accessible as possible.
One of the challenges was to deliver specific UX and UI for each dedicated channel and its specific users. An important component of this was the work we did on the user experience. We needed to ensure that people – depending of their needs – could easily find what they were looking for. Journalists, festival-goers and film-makers use the website for different reasons. Each of them were studied to design a polymorphic interface that supported everyone.
The second thing that had a real importance in our collaboration is that the Festival isn’t just the events itself. It was vital that the site supported the event as it happened, but also that the site and its assets, had a legacy throughout the year. We adapted its UX to ensure the site could be navigated no matter the time of year, who was visiting it, or using whichever device.
We planned a multitude of workshops to structure the website architecture and its content. At Bonhomme, we don’t have clients; we try to be part of the brand’s team to collaborate closer with them.
TOP The design for the Festival de Cannes had to ensure it was engaging on several platforms and have a lasting legacy after the event took place
Right Developing a content strategy to showcase the rich content available on mobile devices illustrates Bonhomme’s design prowess