have EM­PA­THY FOR OUR AU­DI­ENCE

Web Designer - - Seo Today -

One of the most im­por­tant el­e­ments in build­ing an SEO mar­ket­ing strat­egy in 2018 is em­pa­thy for your au­di­ence. Once you grasp what your tar­get mar­ket is look­ing for, you can ef­fec­tively reach out and keep those users. There­fore the main fo­cus of your con­tent should be aimed at the au­di­ence group that con­trib­utes to the suc­cess of your busi­ness.

De­velop your con­tent and fo­cus, by out­lin­ing what your tar­get customer is think­ing dur­ing their buyer jour­ney. This in­cludes their Aware­ness stage (in­spi­ra­tion-pain points), Con­sid­er­a­tion stage (re­search-com­par­i­son) and De­ci­sion (pur­chasead­vo­cacy).

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