have EMPATHY FOR OUR AUDIENCE
One of the most important elements in building an SEO marketing strategy in 2018 is empathy for your audience. Once you grasp what your target market is looking for, you can effectively reach out and keep those users. Therefore the main focus of your content should be aimed at the audience group that contributes to the success of your business.
Develop your content and focus, by outlining what your target customer is thinking during their buyer journey. This includes their Awareness stage (inspiration-pain points), Consideration stage (research-comparison) and Decision (purchaseadvocacy).
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