SET PRI­MARY AND SEC­ONDARY KEY­WORDS

Web Designer - - Seo Today -

Rank­ing for the right key­words can make or break your web­site. By re­search­ing your mar­ket’s key­word de­mand you can not only learn which terms and phrases to tar­get with SEO, but also learn more about your cus­tomers as a whole. Se­lect a pri­mary key­word and a set of re­lated sec­ondary key­words that share your searcher’s in­tent (un­der­stand what their mo­ti­va­tion is). The in­tent be­hind th­ese key­word terms and phrases should be the same, so the same con­tent can ul­ti­mately serve it. Em­ploy th­ese pri­mary, sec­ondary and re­lated key­words in the page’s con­tent, metas and links.

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