SET PRIMARY AND SECONDARY KEYWORDS
Ranking for the right keywords can make or break your website. By researching your market’s keyword demand you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. Select a primary keyword and a set of related secondary keywords that share your searcher’s intent (understand what their motivation is). The intent behind these keyword terms and phrases should be the same, so the same content can ultimately serve it. Employ these primary, secondary and related keywords in the page’s content, metas and links.