HELP THE SEARCH ENGINE SPIDERS
Search engines will not rank your site unless they can find it, so it’s therefore extremely important to make sure search engines are able to discover and crawl your website’s content quickly and easily. Without it, nothing else really matters – we want search engine spiders to successfully crawl and access our URLS, with the intention to crawl and parse our website content.
Keeping a Logical Site Structure, resolving 404 errors and utilising ‘rel=next’ and ‘rel=prev’, will help with this greatly. Make it easy for the search engines to add your pages into their web index.