VIDEO ENGAGEMENT AND EXPECTANCY
Don’t get left behind in 2018 – our online interactions have evolved to become far more visual. There is a general public desire to engage with more images and videos, which has led to a surge in visual online interactions. Your audience will expect you to offer video content, so show them your personality as you connect with information that meets their needs. This will ultimately have a positive impact on reach, engagement and conversions.
Youtube is the obvious choice, so create and optimise content specifically for this channel and you will ultimately own more Google real estate.