NEW ADVANCEMENTS IN GOOGLE ANALYTICS HELP you UNDERSTAND your USER’S JOURNEY BETTER
There is more of a focus on user behaviour in standard reports, and Google will continue to improve the accuracy of user-level data. Take advantage of the default option to analyse users alongside sessions. Google has also added a new tool to help us analyse visitors individually, enabling you to measure lifetime metrics and dimensions for individual users. Providing more accurate data than before, you can see a variety of data on past (historical), present and predicted future behaviour. This helps you to deliver a better experience for your users, tailoring your marketing activities and messaging accordingly.
Audience Reporting is another new feature that enables you to connect your data more clearly, allowing you to see trends and opportunities. It uses Audience as its primary dimension and permits you to compare performance across different segments. Use these audience lists in your CRO tests.
Conversion Probability is a beta feature that uses machine learning to provide more analytic intelligence on users who are most likely to convert, which you can then use to create audiences for analysis and remarketing. Take advantage by creating re-marketing lists that target prime users that have a higher probability of conversion. Focus on reaching out to these audiences via Adwords. Find out more at http://bit.ly/2d0oa6f