IM­PROVE AND OP­TI­MISE your SITE SPEED

Web Designer - - Seo Today -

Google has of­fi­cially con­firmed that it uses page speed in its rank­ing al­go­rithm. Not only is it a rank­ing sig­nal, it’s also a ma­jor UX fac­tor. In turn this im­pacts your web­site rank­ings and us­abil­ity.

Fo­cus on op­ti­mis­ing your pages to load faster (take Google’s Page Speed Test, which you can find here – http://bit.ly/18oqqhi – to de­ter­mine what can be im­proved). Op­por­tu­ni­ties can in­clude op­ti­mis­ing im­ages and re­duc­ing server re­sponse time.

You can also con­sider im­ple­ment­ing AMP (Ac­cel­er­ated Mo­bile Pages), a slightly-controversial Google ini­tia­tive to help build a more user friendly mo­bile web. Get an in-depth look at www.amp­pro­ject.org.

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