IMPROVE AND OPTIMISE your SITE SPEED
Google has officially confirmed that it uses page speed in its ranking algorithm. Not only is it a ranking signal, it’s also a major UX factor. In turn this impacts your website rankings and usability.
Focus on optimising your pages to load faster (take Google’s Page Speed Test, which you can find here – http://bit.ly/18oqqhi – to determine what can be improved). Opportunities can include optimising images and reducing server response time.
You can also consider implementing AMP (Accelerated Mobile Pages), a slightly-controversial Google initiative to help build a more user friendly mobile web. Get an in-depth look at www.ampproject.org.