REVIEW AND ANALYSE your COMPETITORS
Competitive analysis is a critical part of any 2018 marketing plan. Insight into what your competitors are doing well can help you capitalise on it. Add yourself to their email newsletters, social platforms and set up Google Alerts. Review the top performing websites around your targeted keywords; you can take advantage of what works and replicate it.
Understanding the competition’s focus on content and keyword terminology will also help to close the gap between those terms you are not taking advantage of and ultimately increasing traffic to your own domain.