21 ONLINE REVIEWS: INCREASE TRUST
Consumers are actively using these review scores more than ever in their decision-making process. Focus on actively gaining, monitoring and responding to reviews on social platforms, in particular ‘Google My Business’ as these are shown in Google results when searching for your business.
Encourage users to leave a review, as well as commenting on your blog – this will build an active community for your brand and website. It will also help you to have a better understanding of your user’s experiences, take what works and expand on it further.