CONTENT AND LINKS go HAND IN HAND AND WILL BE AT THE HEART OF SEO IN 2018
The number of backlinks and linking domains is still a major ranking signal for 2018, and will have a massive impact on your ranking potential. The more high-authority backlinks and quality citations a website has across the web, the better positioned it is to gain higher search engine rankings and expand its overall reach.
Before reaching out, be mindful of the Google Penguin ranking algorithm by ensuring your backlink profile looks natural. Authoritative links should be earned through others quoting, referring to or sharing your content. It’s also prudent to run regular link audits to spot any dangerous links early on, and have them removed in time.
Start by claiming your local business listings, and adding yourself to the local directories. Content then follows; without amazing content, you will never get the links you want. And without the right promotion, content fails. Understand where your audience lives and let them know you exist, target influencers that can share your content and increase your outreach to already engaged communities.
You can also cut corners by looking at your competitor’s profile and trying to win some of their links for your own website. It’s also worth tracking mentions of your brand, as well as focusing on PR, reputation management, brand awareness and online reviews.
without amazing content, you will never get the links you want. and without the Right promotion, content fails. understand where your audience lives and let them know you exist