Design for emerging experiences
As the web landscape changes so does the user experience and to stay competitive you need to embrace the new. One thing that doesn’t change is the user. If they have a poor user experience they will simply look elsewhere. So what are the emerging experiences that you need to consider today and what are the tools needed to achieve the right results?
In our lead feature (p42) Laura Yarrow from Experience UX reveals the seven key themes that you should be designing for: Inclusivity and accessibility, immersion, trust and transparency, coherence, conversation, collaboration and efficiency. Alongside these key themes she reveals the tools that you will need to ensure design success. If you want to keep your users happy make sure you take a look.
As always, enjoy the issue,
Inclusive design considers as many people’s needs and abilities as possible, instead of a ‘one size fits all’ approach to the experience