Closer calls

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As we know, a strong defin­ing fac­tor for the pro­duc­tion process of the ‘When to Travel’ project has been the con­nec­tion be­tween client and agency. It’s clear from speaking to them that Green Chameleon takes con­sid­er­able pride in the on-go­ing work­ing re­la­tion­ship it en­joys with In­side Asia Tours, par­tak­ing in a va­ri­ety of cam­paigns and projects. “We’re al­ways thrilled when they come to us with a new brief as their in-depth knowl­edge and pas­sion for travel makes work­ing with them and com­ing up with con­cepts a real plea­sure,” en­thuses De­sign Di­rec­tor Nathan Ri­ley. “The fo­cus of this last project was al­ways in high­light­ing IAT’S ex­pert knowl­edge of the lo­ca­tions and the events that take place there, so work­ing closely with them to en­sure this was al­ways kept at the fore­front of the cre­ative was ex­tremely im­por­tant.” Of course, it’s all very well and good work­ing so close and talk­ing things out but only when the dis­cus­sions can be pro­duc­tively ap­plied. Cre­ative de­sign in­spires such an emo­tional kind of eval­u­a­tion and as­sess­ment of what feels right, that it de­mands some for­mal tech­niques to make a myr­iad of opin­ions prac­ti­cally use­ful. “Along with face-to-face meet­ings we present a lot of de­sign work with Invision and al­ways en­cour­age clients to leave feed­back via the com­ment­ing sys­tem. This en­ables us to keep track of changes and evo­lu­tions of the de­sign as the project goes on, it also gives us a good record to re­fer back to if any is­sues crop up later down the line.”

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