The site was based on a little piece of Actionscript that made a character move left and right through a parallax environment.
It was interesting to see the response on social media from teenagers that haven’t grown up with experiential sites and most of them decided it was some sort of witchcraft.
However, it was all down to some very hard work to make it all look very simple. Things like dynamic
Tour Dates being displayed with Canvas were not so easy and we had to figure out ways to pull live data in without breaking out of the animated stage. Lots of work to make something look simple.