Trans­port for Lon­don

Web Designer - - People Power -

The Chal­lenge

TFL tasked us with a UX and tech brief to cre­ate a be­spoke jour­ney­plan­ning touch­screen kiosk that en­abled cus­tomers to work out routes from their cur­rent lo­ca­tion to an­other lo­ca­tion through dif­fer­ent trans­port meth­ods such as the trains, buses and tram net­works.

The so­lu­tion

We used ex­ist­ing in­ter­nal APIS and scraped data from the web­site while cre­at­ing an ex­pe­ri­ence that felt seam­less and was ro­bust enough to cater for a large num­ber of po­ten­tial users and any se­cu­rity is­sues that brought.

Work­ing closely with the in­ter­nal de­sign team, we tested the de­sign and UX hy­poth­e­sis in­ter­nally to cre­ate the simplest and most ef­fec­tive user ex­pe­ri­ence for tech-in­ex­pe­ri­enced users.

We came up with an or­ganic user ex­pe­ri­ence, wire­frames, ar­chi­tec­ture, de­sign and build within a four-week pe­riod from start to fin­ish.

“We’re al­ways look­ing to the fu­ture. In­no­va­tion is a fun­da­men­tal facet of how our busi­ness was first shaped and it al­ways re­mains at the core of what we do. We al­ways want to in­no­vate our­selves and en­sure we im­prove our clients’ busi­nesses through our in­no­va­tion and tech­nol­ogy strate­gies Josh Bol­land CEO and Co-founder

The jour­ney plan­ner was de­signed to be both ef­fec­tive and easy to use.

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