WHAT’S THE RU­MOUR Will Google Play start show­ing video ads?

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No sooner has Google in­tro­duced a built-in ad blocker in Chrome – al­beit not a very ef­fec­tive one – than re­ports sug­gest that it plans to start show­ing video ad­verts for games on its Play store. Google says it will roll out a beta for th­ese ads “over the next few months”, so it may be a while be­fore you ac­tu­ally see any of them ap­pear – and even then they may not be a per­ma­nent ad­di­tion.

For­tu­nately for An­droid users who can’t stand au­to­play­ing ads (which we imag­ine cov­ers most peo­ple), the videos will be ‘click-to-play’ and hope­fully won’t ob­struct your view when you’re brows­ing the Play store on your com­puter or mo­bile de­vice. The ad­verts will also be clearly marked as such, and fea­tured in the ‘Game Trail­ers for You’ sec­tion of your Google Play store­front so you don’t click or tap them ac­ci­den­tally.

Google be­lieves that video ad­verts are now the best way for game de­vel­op­ers to pro­mote their work, be­cause they pro­vide “a new way to reach play­ers on Google Play with sight, sound and mo­tion”, not to men­tion in­creas­ing their po­ten­tial earn­ings.

“Video ads are more than just a can­vas for show­cas­ing your games. They can help turn your apps into a rev­enue-driv­ing ma­chine,” said Google on its Inside Ad­words blog ( bit.ly/ad­words446).

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