WHAT’S THE RUMOUR Will Google Play start showing video ads?
No sooner has Google introduced a built-in ad blocker in Chrome – albeit not a very effective one – than reports suggest that it plans to start showing video adverts for games on its Play store. Google says it will roll out a beta for these ads “over the next few months”, so it may be a while before you actually see any of them appear – and even then they may not be a permanent addition.
Fortunately for Android users who can’t stand autoplaying ads (which we imagine covers most people), the videos will be ‘click-to-play’ and hopefully won’t obstruct your view when you’re browsing the Play store on your computer or mobile device. The adverts will also be clearly marked as such, and featured in the ‘Game Trailers for You’ section of your Google Play storefront so you don’t click or tap them accidentally.
Google believes that video adverts are now the best way for game developers to promote their work, because they provide “a new way to reach players on Google Play with sight, sound and motion”, not to mention increasing their potential earnings.
“Video ads are more than just a canvas for showcasing your games. They can help turn your apps into a revenue-driving machine,” said Google on its Inside Adwords blog ( bit.ly/adwords446).