Nike

www.nike.com

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Nike has re­vamped its prod­uct pages for a slicker shop­ping ex­pe­ri­ence. In­stead of a carousel, it now uses large im­ages, some­times ac­com­pa­ny­ing them with an au­to­play­ing video of a model wear­ing the train­ers. It also shows the var­i­ous colours on of­fer and dis­plays all avail­able sizes, rather than mak­ing you click a menu to see if your pref­er­ence is in stock, while the Cus­tomise sec­tion lets you de­sign your own colour com­bi­na­tions. Re­views have been de­moted to the bot­tom of the page and there’s a new Share Your Look sec­tion – use the tag #Nike on In­sta­gram for the chance to fea­ture.

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