West Lothian Courier

Flourish-ing

Students’story is recognised

- Debbie Hall

Simply Play has been honoured for a student- written story about its great work.

The charity - which provides out- of- care services around the county - has been honoured for the piece about its positive and profitable business innovation.

The global educationa­l initiative AIM2Flouri­sh awarded Simply Play with a 2018 Flourish Prize for the short story.

Under the direction of Dr Alec Wersun, from Glasgow School for Business and Society (GSBS), student authors Andrew McKegney, Andrew Benson, Cristian Buhus, Jordan Dalzell and Scott Garvie wrote the winning story called ‘Innovation in Childcare Services’.

The story showcases a positive and profitable innovation at Simply Play.

Raymond Branton, CEO of Simply Play, said: “Everyone at Simply Play is delighted to have been awarded this prize.

“To be recognised globally for our innovation­s is quite an accolade.

“We are all proud of what we have achieved so far and have ambitious plans to keep developing our people and our services, to lead the way as a successful social enterprise.”

Dr Wersun added: “Aim2Flouri­sh offers university business school educators an innovative way of connecting the local with the global, and shining a spotlight on the often overlooked contributi­on that small and medium sized businesses and social enterprise­s make to our economy and communitie­s.

“Si m p l y P l ay is a great example of social innovation.” S i m p l y P l a y was establishe­d in 2010 by Family and Community Developmen­t Wes t Lothian, as a social enterprise and a charity.

The innovation­s of this service included changing the delivery model to a single, profession­al structure and developing a unique booking system to give parents maximum flexibilit­y and convenienc­e.

AIM2Flouri­sh is the world’s first highereduc­ation curriculum, story platform and prize for the 17 UN Sustainabl­e Developmen­t Goals, or Global Goals.

The program is an initiative of the Fowler Center for Business as an Agent of World Benefit at the Weatherhea­d School of Management— Case Western Reserve University.

The students’ story is among 17 winning stories for 2018 come from 16 projects, across nine countries and represent positive and profitable business innovation­s across the globe. A distinguis­hed jury selected the 17 Flourish Prize winners, one for each Global Goal, from the 504 positive business innovation stories published on AIM2Flouri­sh.com.

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