Store hosts month of fundraising events
Children in Need
Supermarket staff have been raising vital funds for the BBC Children in Need’s 2018 campaign.
Fundraising at Asda Livingston includes a bucket collection and Pudsey dress- up which will take place instore and in the area throughout November, led by community champion, Abi Lorraine.
The theme of the activities will centre around BBC Children in Need and Asda’s campaign – ‘the Power of Play’.
Asda has already raised £19m through its charity efforts over the past 18 years, supporting disadvantaged children and young people across the UK in need of support, with the money helping to empower children and extend their life choices. The 2700 projects that receive funding from BBC Children in Need support children and young people facing a range of disadvantages such as living in poverty, being disabled or ill, or experiencing distress, neglect or trauma. Abi Lorraine, Asda Livingston community champion, added: “This year, colleagues in Livingston will be positively Pudsey with enthusiasm throughout the month of November to raise both funds and awareness of the impact the money has, as well as the fundraising activities taking place in-store and in the wider community. From a colleague Pudsey dress up to bucket collections, colleagues will be busy raising funds for BBC Children in Need to ensure that as many children as possible will see their lives improved by this money.”
BBC Children in Need’s chief executive, Simon Antrobus, said: “We are hugely grateful to everyone at Asda who have once again come together to make a difference to young lives across the UK. As a charity we exist to ensure that every child is kept safe, happy and secure, and supported to reach their full potential.”