Plant shop owner praises pop up agents for support
An innovative new shop has opened in Horsham town centre. The houseplant expert shop - Hugo & Green - is in Swan Walk.
Its opening follows its success when it originally launched as a Pop Up store in West Street last November.
Owner John Kitchin says he received an overwhelming response from Pop Up customers whose enquiries ranged from providing advice on helping to find suitable plants and maintaining them to wanting their own ‘live plant walls’.
John worked with a creative agency team known as Pop Up Shop Agents to create a social media wall, designing a bespoke live moss wall with lights as well as an area in store to sell a variety of plants.
He said: “The Pop Up Shop Agents were a massive support to me jumping into the retail world with my small business. I literally couldn’t have done it without their encouragement and mentorship.”
Pop Up Horsham, which was funded by Horsham District Council and delivered by The Pop Up Shop Agents, closed its doors on January 31 after a successful three months of trading.
The Pop Up Shop Agents, which was founded by principal Charley Crocker, offers bespoke packages from conception to recruiting sellers, store managers, managing finances and legislation through to marketing, branding, social media, and PR.
Charley said: “The Pop Up Shop Agents have a simple mission: to support small businesses to showcase their products and to provide an opportunity to experience hybrid retail – online and on the high street.”
To find out more visit www. thepopupshopagents.co.uk