READERS’ CHARTER
interest and scrutiny of how food is produced, it is crucial for farms to keep pace with consumer expectations while protecting the industry’s reputation. Demonstrating that we do what we say we do is central to the high level of public trust in British food, according to last year’s Trust In Food Index report. Animal health and welfare is a core principle of Red Tractor, and it is a major consideration for British shoppers and diners.
Unlike other singleissue food schemes, Red Tractor also encompasses environmental protection, food safety and traceability within its standards.
Ms Godman Irvine references the requirement for a vet to visit the farm once a year to check livestock and conduct a health and performance review.
Of course, many farmers are highly competent and proficient in caring for their animals, and we would hope this annual review is used a catalyst for a stronger relationship with their vet and a valuable opportunity to identify areas for improvement.
Thanks to the dedication of British farmers, this approach is paying off. A total of 78 per cent of shoppers are now aware of the Red Tractor logo, making it the UK’s mostrecognised and trusted food and farming scheme.
JIM MOSELEY Chief executive,
Red Tractor
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