Western Daily Press
Levi ad’s Nick Kamen dies at 59
MODEL and singer Nick Kamen, who shot to fame in the iconic 1980s Levi jeans ad, has died at the age of 59, a friend of his family has confirmed. It is understood he died on Tuesday night after a long illness.
Kamen, who was born in Harlow, Essex, first came to public attention when he appeared on the front of The Face magazine in 1984 wearing a ski hat, lipstick and aviator sunglasses. The next year he starred in an advertisement for Levi’s in which he stripped down to wash his blue jeans in a public launderette and waited in his boxer shorts, to the sound of Marvin Gaye’s I Heard It Through The Grapevine.
He launched a career in pop music in 1986 with the number five hit Each Time You Break My Heart from his eponymous debut album. After contacting him, Madonna signed on to produce and sing backing vocals on the track.
Boy George was among those paying tribute. He wrote on Instagram: “R.I.P to the most beautiful and sweetest man Nick Kamen!”