Rovers stick to current design

BRISTOL Rovers have “halted” the process of changing the club crest, meaning the current badge will remain in use, writes Sam Frost.

Rovers have conducted a series of surveys with supporters in recent weeks about updating the club’s branding, with a series of concept designs put forward. A small majority of fans that took part said they would be open to a change, but opposition from other supporters has grown in recent weeks and the club have opted to shelve the plans.

Rovers say the decision came after a third round of surveys, with a shortage of support for the initial concept put forward clear to see in responses.

“It was felt that, after 25 years of the current logo, it could be time to modernise it,” a statement said. “The existing option is also not particularly versatile and poses problems when it comes to applying to merchandise or using it through online channels.

“However, within the final (of three) survey, for the first time, it was clear that the (change) wasn’t the right path to go down. We have therefore taken the decision to halt the process and we will continue with the existing logo.”

The club did, however, suggest that the club crest could be updated in the future, if there is significant will from supporters.