Lego’s ‘mistake’ over artist’s order

“AN internal mistake” led Lego to deny a bulk order from Chinese dissident artist Ai Weiwei last year, the company said.

The artist wanted the toy bricks for an exhibition in Australia.

Former chief executive Kjeld Kirk Kristiansen admitted the mistake, while his son, Thomas, told the Wall Street Journal it was “a typical example of what can go wrong in a big company”.

After Lego initially refused the order, citing a policy of not donating for public projects, people in various countries began to donate bricks.