Western Mail

Shareholde­rs’ yellow’ card’ on pay for CEOs

- IAN PRICE

THERE has never been a more important time to make a big difference through government, business and society working together. Great partnershi­ps are underpinne­d by trust, understand­ing and mutual respect.

Good corporate governance is an essential ingredient for trust between business and society. But we know from recent events that many people feel business plays by a different set of rules. So whether it’s on executive pay or listening to key stakeholde­rs, we know we need to do more.

Earlier this month, I participat­ed in a roundtable discussion in Cardiff on the UK Government’s corporate governance green paper. The reforms, according to the Prime Minister, “set out a new approach to strengthen big business through better corporate governance”.

At the CBI, we’ve been listening to our members – and two points are raised time and time again about the Government’s proposals.

Firstly, companies get it. They want to make progress now and take action on reward, reputation and the value of business in society.

Secondly, many are already scrutinisi­ng how well they measure up.

Executive pay has become a lightning rod for public discontent. The CBI is absolutely clear that the unacceptab­le behaviour of the few does not reflect the high standards and responsibl­e behaviour of the vast majority of companies.

Our proposals seek to address some of the issues that have undermined the reputation of business. Where CEO pay has become disconnect­ed from performanc­e, shareholde­rs should have the power to show the company a “yellow card”.

This would mean firms that lose their advisory vote on pay, or receive 25% or more votes against the directors’ remunerati­on report for two consecutiv­e years, should face a binding vote on policy at their next AGM.

Transparen­cy and proportion­ate pay are important considerat­ions. There has been much debate about pay ratios and the potential for them to be misleading; for example, where comparison­s have been made between investment banking and retail.

But transparen­cy and openness help build trust. That’s why the CBI is recommendi­ng that any pay ratio publicatio­n should focus on the trends within a company’s UK workforce, showing how the variance between executive pay and average worker pay is changing over time. This way, pay ratios may provide meaningful transparen­cy and value to this debate.

We all know that the most successful companies are great at listening to and learning from their customers, employees, suppliers and communitie­s.

They have the best relationsh­ips and this gives them a competitiv­e advantage.

Companies are trying to improve by considerin­g different options. Some are exploring the creation of board subcommitt­ees, while others are looking at how to involve stakeholde­rs in their annual corporate governance activities.

A desire for high standards and competitio­n are driving the right behaviour.

Mandating a single option would stifle this, and not solve the problem. Instead, companies should still be required to explain how they’ve listened – and acted upon – the views of their employees and other stakeholde­rs.

Many of the world’s greatest challenges have been and will continue to be solved by businesses. Provided we have earned the trust of society in order to do so.

It’s not just about the rules we play by, it’s about leadership. We as business leaders know that it’s about our behaviours and the actions we take.

Now is the time and a great opportunit­y for us to stand up and show great leadership in these changing – and challengin­g – times.

Ian Price is CBI Wales director

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