Office Image becomes Imium in total brand review
OFFICE Image has grown organically over the past few years, with record revenue and profit figures, leaving the business in a position where it had outgrown its existing brand.
After being shortlisted for three awards, it was time for Office Image to consider its future.
The change of name and brand from Office Image to Imium was beneficial for the company and will play a key role in the development of the business.
Imium, which numbers universities, local authorities and well-known businesses such as Savills and Admiral among its clients, is now aiming to build on the company’s success and explore future expansion plans and new markets.
Imium is one of a kind and is unique in its approach to projects, clients and the industry, so it is only right that the name and brand also be unique.
Imium is focused on the future; taking the history of the business, industry understanding, design thinking and considered style and service, and driving it forward with new talent, a progressive business process and developed brand feel.
Commenting on Imium Ltd’s rebrand, Neil Humphries, managing director, said: “It is important Imium retains its established values which have been created through Office Image over many years, but at the same time develops a new and modern identity.
“The rebranding exercise will ensure that we get the right message out there.
“We feel it’s important to let people know what Imium stands for and it is at our disposal to create this. The landscape for refurbishment businesses is rapidly changing and we recognise the need for change.”
Alistair Holland, CEO at Imium, commented: “We have been working towards this point for two years and this is a hugely exciting time for the evolution of our established business.
“Having grown organically year on year, delivering record revenues and profit last year, it is the right time to refresh and change to reflect where our business is and where we want to be.
“We now offer our services across the entire commercial business landscape, not just offices, and we were keen to reflect this.
“We are hugely proud of our heritage. We have many long-serving employees still with us, but we have also heavily invested in recruiting some industry leaders to challenge and add value in all that we do.
“We collectively move forward under the Imium brand with an ambitious growth strategy driven by delivering excellence in all that we do.”
The new brand identity reflects Imium’s commitment to provide the very best fit-out and refurbishment services in order to meet its UK clients’ needs across all business sectors.
“Through experience, Imium prides itself on challenging and redefining the thought surrounding what a space should be and how it should be used.” ■ info@imium.co.uk www.imium.co.uk
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