Scarlets unveil their new look as sponsors take place in spotlight
THE Scarlets yesterday unveiled their home kit for the 2018-19 campaign, with a new main sponsor on board.
The Cardiff-based wealth management group Juno Moneta will take pride of place on the front of the all Scarlet kit.
And, in a new venture by the region’s commercial team, 17 other sponsors’ logos are included, which the Scarlets say has increased the ‘value’ of the jersey by 70 per cent.
Sponsors were given a preview of the new jersey at the Phil Bennett Lounge at Parc y Scarlets yesterday afternoon before the kit was unveiled on the Scarlets’ social media channels.
The kit, which is all red with a white fold collar, will be worn for the Guinness PRO14 and Heineken Champions Cup, with a new-look away kit set to be launched in Aberystwyth next month.
The away kit is part of a threeyear strategy by the region’s commercial team, embracing the three counties – Ceredigion, Pembrokeshire and Carmarthenshire –which form part of the region.
The kit will reflect one of those counties for each of the next three years.
Louise O’Halloran, chairman and founder of Juno Moneta Group said: “Our clients are at the heart of everything we do as a company and from the very first meetings with the Scarlets we felt that their vision closely aligns with ours.
“This new venture, as Scarlets’ main kit sponsor, is one that we are particularly proud of and excited by.
“They are a club and region that have their community at the core of everything; the Scarlets family is something very tangible and we’re proud members.
“We will work closely with the Scarlets over the next few years to ensure that we make a personal contribution to the region’s wider communities. Scarlets inspire so many and bring family, friends and colleagues together and we’re looking forward to being a part of the family.”
Nathan Brew, Scarlets head of commercial, said: “Today’s showcase event at Parc y Scarlets has been an opportunity for us not only to reveal the new home kit for the forthcoming season but also to welcome new sponsors to the family.
“We are pleased to officially welcome Juno Moneta Group to the Scarlets and we’re looking forward to seeing the partnership flourish over the next few years.
“As well as Juno Moneta we welcome logistical partners Owens Group, Ronnie S Evans and Pencnwc Holiday Park as new shirt sponsors for the forthcoming season alongside the existing sponsors.
“I’d like to extend a heartfelt thank you, on behalf of the Scarlets, to each and every sponsor that continues to support us.
“The continued support from local and national companies is the lifeblood of the region’s success and we’re very much looking forward to another successful season both on and off the field.”