Western Mail

7,600 Welsh businesses sign up to become ‘digitally fit’

FREE BUSINESS WORKSHOPS

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A RECORD number of businesses in Wales have now received free digital business advice through the Superfast Business Wales programme, with more than 7,600 enquiries received from businesses looking to up-skill on digital technology.

Backed by the Welsh Government and European Regional Developmen­t Fund (ERDF), it provides free digital technology workshops and one-toone advice to trading businesses across Wales.

From digital marketing and SEO to online tools and CRM systems, more and more Welsh businesses are making the digital leap to support their growth locally, nationally, and increasing­ly, into internatio­nal markets.

And these businesses are reaping the rewards of digital fitness. In Wales, 69% of digitally-fit SMEs reported an increase in profits, according to the Digital Maturity Survey for Wales 2018, while nearly three-quarters of all businesses agreed that digital

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boosts productivi­ty and helps them outsmart competitor­s.

One business to win with digital is south Wales-based GPT Environmen­tal. The environmen­tal specialist which planted digital at the heart of its business has grown by 20% over the last two years.

“After engaging with Superfast Business Wales, we made significan­t changes to our website and our entire digital strategy,” explains marketing manager Sam Chick.

And the changes paid dividends. Sales doubled between 2017 and 2018, and the firm is expanding its workforce with the opening of a new office in Exeter after securing a major three-year contract with Western Power.

“We are now looking at how using data and digital technology can help us make improvemen­ts across every part of our business,” added Mr Chick.

■ For free advice to discover the opportunit­ies digital can offer your business, search online Superfast Business Wales and register your business today.

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 ??  ?? From left: Sam Chick, marketing manager, and Dan Evans, business developmen­t manager, GPT Environmen­tal
From left: Sam Chick, marketing manager, and Dan Evans, business developmen­t manager, GPT Environmen­tal

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