Swansea City secures a new sponsorship deal

CHAMPIONSHIP football club Swansea City has struck a new sponsorship deal. Swansea Building Society, which has its headquarters in the city, has signed up as an official club partner.

In a year three deal, the building society has agreed to sponsor a hospitality lounge at the Liberty Stadium.

An executive lounge on the third floor has now been renamed the Swansea Building Society Lounge.

Founded as a mutual building society in 1923, Swansea Building Society is one of only three remaining mutuals headquartered in Wales, alongside the Principality and Monmouthshire building societies.

Swansea City chairman, Trevor Birch, said: “Swansea is such a great city and for one of its major institutions to become a partner in its local football club is tremendous news.

“The football club is all about its community and our aim is to keep attracting and working with local businesses to the benefit of everyone.

“The core objectives of the Society resonate with our desire to forge local relationships and we are delighted to have them on our team.”

Alun Williams, chief executive of Swansea Building Society, said: “Our mission statement is ‘to maintain and enhance its reputation as an independent financial institution in Wales.’

“By maintaining our core values, we have enjoyed strong growth in recent years, which has allowed us to also expand our footprint across the region. We have been opening branches, rather than closing them as so many other financial institutions have been.”