Western Mail

Kick start your business in 2020 with a free digital workshop

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WELSH businesses are being encouraged to upskill on digital technology by taking advantage of free training and advice from Superfast Business Wales.

The Welsh Government’s digital business advice service has launched its latest programme of free events across Wales.

Delegates who attend an event are also eligible to have a free one-to-one session and comprehens­ive website review with a digital business adviser.

Run for trading businesses, the workshops will give business owners the chance to learn more about the benefits of digital; including saving time and money, attracting new customers, outsmartin­g competitor­s and growing turnover.

Topics include digital marketing, social media, search engine optimisati­on (SEO), how to increase web traffic, CRM systems, online tools, and Office 365. There are also dedicated workshops for tourism businesses to provide help with online booking systems, social media and more.

According to a recent survey by Hitachi Capital Business Finance, 69% of business owners said they are looking to upskill in 2020, with digital top of the agenda.

And businesses across Wales have been quick to take advantage of the

Sell more with digital marketing:

■ February 5 (9am to 1pm) in Porthcawl and February 11 (1pm to 5pm) in Pontypridd

■ Sell more with social media: February 13 (9am to 1pm) in Bridgend and March 3 (9am to 1pm) in Pontypridd

Bridgend

Online tools to grow your business:

March 12 (9am to 1pm) in

For free advice to discover the opportunit­ies digital can offer your business, search online Superfast Business Wales and register your business today

free support available with over 8700 signing up to become ‘digitally fit.’

One business to benefit is Walker Chiropract­ic run by husband/wife team Martyn and Sarah Walker.

The couple saved time and improved patient care by implementi­ng bespoke practice management software following advice.

“We always view our patients’ care in a holistic way, but it hadn’t occurred to us we could do the same with the business,” said Sarah.

“We had a number of issues but were looking at each one in isolation. We wanted to continue growing our customer base and stay in touch with our existing customers.

“But we also wanted to reduce paperwork and make it easier to manage our patients’ records and appointmen­ts.

“It wasn’t until we met with an adviser from Superfast Business Wales

that we were able to use digital to link everything together. The key for us was time.”

“We weren’t sure what to tackle first but as we’d just opened a new practice in Bridgend, Facebook seemed an obvious place to advertise.

“We’d heard Superfast Business Wales was running a social media event, so we booked on and found it very useful, especially for someone my age who wasn’t used to communicat­ing like this.

“But it was the one-to-one session with a digital business adviser that opened our eyes to how software can save time, provide better customer service, and improve the way you run your business.

“Sometimes you just need to sit down with someone outside of the business who can provide impartial advice and that’s exactly what Superfast Business Wales does.”

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 ??  ?? Walker Chiropract­ic saved time and improved patient care by adopting digital
Walker Chiropract­ic saved time and improved patient care by adopting digital

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