Western Mail

Amplyfi are one of UK’s leading scale-ups

- SION BARRY Business editor sion.barry@walesonlin­e.co.uk

CARDIFF-BASED Amplyfi has been identified as among the fastest growing tech scale-up firms in the UK.

The rapidly expanding start-up, which employs nearly 50, has made Tech Nation’s Upscale 5.0 programme.

The programme, now in its fifth year, is designed to support the UK’s leading scale-ups by tackling the leadership challenge in UK tech.

Most of the companies on the programme have already raised a series A round, and the average raised has increased from £4.2m in 2017 to £7.2m in 2020.

Average revenues have also increased by 64% from £1.1m to £1.8m over three years, while the average number of employees when joining the cohort has grown by 48% from 31 to 46.

Amplyfi is using AI and machine learning to revolution­ise global business intelligen­ce and market research.

Its learning platforms unlock the entire internet to generate unpreceden­ted business insights.

The firm analyses both the surface and deep web to help businesses proactivel­y plan for future disruption­s.

Ian Jones, co-founder of Amplyfi, said: “It’s an honour to have been accepted on to Tech Nation’s Upscale programme and to be recognised alongside a very impressive cohort of successful scale-ups.”

“Tech Nation sits at the forefront of understand­ing both the UK’s digital entreprene­urial landscape and the importance of sustained technology innovation for driving our economy forward.

“Its leading credential­s and foresight in instigatin­g the Upscale programme gives us confidence that the myriad of expert mentorship, meet-ups and workshop opportunit­ies on offer will help turbocharg­e our growth.

“Amplyfi was formed with the vision to fundamenta­lly disrupt traditiona­l business intelligen­ce and market research. Working alongside like-minded organisati­ons within Tech Nation’s thriving community will make a massive contributi­on to our upward trajectory.”

Tech Nation is the UK network for ambitious tech entreprene­urs. Previous firms on its scaleup programme itnclude Monzo, Bulb, Improbable and Bloom & Wild.

Tech Nation’s Upscale lead Liam Ward said: “It’s incredibly exciting to announce the 30 companies joining the Upscale 5.0 programme, especially with many of this year’s cohort using technology to address important societal issues around health, waste and education.

“Through workshops and peer networking, our Upscale programme helps some of the UK’s most disruptive tech companies solve crucial scaling challenges, including internatio­nal expansion, hiring and retaining talent at pace and developing leadership capabiliti­es.”

Digital Minister Matt Warman said: “The UK has a fantastic track record of producing globally successful tech companies and this is another strong group of firms that will benefit from Tech Nation’s Upscale programme.

“It highlights the strength and diversity of our digital economy, with startups in fintech, retail and recruitmen­t. We are doing all we can to ensure the tech sector gets the support it needs to thrive.”

For the UK as a whole, there are almost 5,000 UK tech scale-ups which add £17.2bn to the UK economy and employ almost 200,000 people.

UK scale-ups outperform­ed their peers in 2019, with companies raising £10.1bn, more than France (£3.8bn) and Germany (£5.4bn) combined, and are spread right across the UK.

A recent report by Zenger/Folkman found that management and leadership skills are lacking in just over half of all leadership teams, and organisati­ons that invest in developing leaders are 2.4 times more likely to hit their performanc­e targets and almost double their profits.

 ??  ?? > Amplyfi’s CEO Chris Ganje and CTO Mark Woods
> Amplyfi’s CEO Chris Ganje and CTO Mark Woods

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