Western Mail

Vicky has customer services in focus

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PRINCIPALI­TY Building Society has appointed Vicky Wales to lead its customer services team.

She brings with her extensive experience in customer-focused operations and business transforma­tion in financial services.

Having begun her career on the HSBC executive trainee programme, Ms Wales progressed into a number of senior leadership roles across the retail, strategy and operations divisions at HSBC. Her most recent role was as head of wealth and insurance operations, leading teams across UK & Europe.

Ms Wales said: “I’m delighted to be joining Principali­ty as head of customer services. As an organisati­on owned by its members, customer service is at the heart of Principali­ty’s offering.

“I am proud to be leading a team so passionate about delivering a standout customer experience to current and future members.”

Iain Mansfield, chief operating officer, Principali­ty Building Society said: “Vicky has vast experience in customer-focused operations and I’m confident that her front-line and leadership experience will make her a great fit for Principali­ty.”

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