Sustainable wear for bedtime key to duo’s success
TWO friends from Ceredigion have turned lockdown stress into business success by setting up a sustainable sleepwear brand.
Such has been the initial reaction the pair are already working on their second collection.
Bella Mossman, 24, and Ffion Boyesen, 25, have known each other since they were born and, despite going to university at different ends of the country, have come together to create HUNA, which translates as slumber in Welsh, a sleepwear brand using handmade and sustainable linen crafted in Wales.
Ms Mossman and Ms Boyesen started their Llangrannog-based business with the help of Big Ideas Wales, part of Business Wales and funded by the European Regional Development Fund through the Welsh Government.
Talking about how HUNA originated, Ms Mossman said: “After growing frustrated about our own pyjamas, we realised that there was a gap in the market for pyjamas that are designed for a better night’s sleep that also focused on being sustainable and made in the UK.”
Available to buy on HUNA’s online store, the first collection includes two sleepwear sets; a long sleeve top with full length trousers and a shorts and vest set. The most recent addition to the collection is an eye mask that is made from the off-cuts of the natural linen and biodegradable eco elastic, along with dead-stock black silk and hand knitted wool, in a further effort to be sustainable. The collection starts from £35.
Growing up in rural Wales, the young entrepreneurs wanted their Welsh roots to be at the heart of the business by sourcing all the materials as close to home as possible and using local craftsmanship to make all of their products.
Ms Boyesen said: “Incorporating sustainability into every aspect of the business, from the fabric and elastic to the biodegradable packaging, has been a priority for us from the start. We are proud to call Wales our home so we wanted to keep all elements of the product as local as possible, even our labels are 100% organic and come from a company in south Wales.”
Despite dreaming up the idea a couple of years ago, the first lockdown period of the coronavirus pandemic gave the pair the time they needed to get HUNA off the ground.
Ms Mossman focuses on the business and admin side of the enterprise, while Ms Boyesen takes on the role of designer and creative direction.
Ms Boyesen most recently worked in the costume departments on TV shows and films, notably the latest James Bond movie and the Netflix series The Crown.
They have received support from the youth entrepreneurship service Big Ideas Wales to launch HUNA.
Ms Mossman said: “We heard about Big Ideas Wales through my mum’s friend who put us in touch with a business adviser, Samantha Allen.
“Samantha was super supportive, giving valuable advice on everything from writing the business plan to knowing the risks to be aware of. We also completed a social media and digital skills course which was free. Starting a business during the lockdown meant that we relied on social media to grow, so the course was really useful and definitely contributed to the success of our first launch, selling 30 pre-ordered sets.”
Ms Allen said: “It’s fantastic to see how Bella and Ffion have managed to launch a successful business in just a few months. They’ve spotted a gap in the market and have used the downtime they faced during the pandemic to kickstart their business. I have high hopes for the duo and can see their business going from strength to strength.”