Businesses can put themselves in the picture
THE Newquay Business Improvement District (BID) is offering member businesses the opportunity to get behind the camera and have their very own short promotional film made.
As part of a new project entitled ‘Meet the Business,’ the BID is working with Newquay-based Ice Cold Gorilla Marketing (ICG) to develop a series of short videos created to showcase the unique and innovative business landscape in the town and the individual businesses that make this up.
The videos will be gifted to the businesses at no cost for their use within their own marketing and communications efforts. If requested, they can also be shared across Newquay BID’s social channels which have a combined reach of 33,971 reaching new audiences and potential customers.
Newquay BID has been working with ICG since May 2019 to strategically grow its consumer and B2B social media platforms, engaging with the right target audiences and reaching new demographics to entice visitors to the town year round, increasing footfall and
spend, both in and out of high season.
Jenny Briant, owner of Fistral Beach Surf School & Hire, said: “As a small business any promotional help is much appreciated and we think it’s great to see that the BID is offering this filming opportunity. Our experience with ICG was very professional and we are very happy with the finished product.”
Carla-Marie Jones, Newquay Business Improvement District manager, said: “We’re thrilled to be able to offer this beneficial service to our members. As we all know, engaging video content is hugely influential nowadays in the evolving digital landscape.
“The community in Newquay is truly unique and we want to continue showcasing all the great people behind the shop counters, activity centres, restaurants, bars, gyms and any other member businesses that would like to be involved. We hope that as many as possible want to take part in ‘Meet the Business’ and we look forward to hearing from you.”
Over the past year, as an endeavour to further support businesses, Newquay BID has lobbied Cornwall Council to keep reduced winter parking tariffs as well as free evening parking throughout summer months to encourage and boost the evening economy.
Last year saw Newquay BID resolve issues with rubbish collections, street traders, scaffolding, highway issues, all of which were impacting on trade.
The past 12 months has seen more partnership working with statutory agencies including Devon and Cornwall Police with regards to safety, night time economy, crime rates and Shop Watch, as well as with community groups on issues such as street cleaning and bins.
Interested businesses should email Social@newquaybid.co.uk.
To sign up to the Newquay BID newsletter for updates on regular projects and business opportunities, future expenditure forecasts and to find out when and where the BID business forums will take place email: info@newquaybid. co.uk.